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Apple's Worthy iPhone 8
Models May Languish in X's Shadow
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By John P. Mello Jr.
Sep 20, 2017 5:00 AM PT
Reviews of
Apple's new iPhone 8 and 8 Plus started turning up this week, and for the most
part, they've been laudatory. However, the reviewers can't seem to get their
minds off the jewel of the Apple universe, the iPhone X.
Both the iPhone
8 and 8 Plus are "awesome" and better than last year's models -- but
iPhone shoppers who want to be part of the future will save their money and buy
an iPhone X later in the year, suggested David Pierce for Wired.
"The iPhones 8 check every box a phone has ever
checked before, but they feel like the last of something right as Apple and
others prepare the first of something else," he wrote.
"When your phone can see you, and see the world," he continued, "it
will change what a phone is, and does, and can be. This fall, Apple's giving
you a choice: get a seat on the best piston airliner ever, or take a chance on
jet engines."
Smokes Android
While the X has
hogged the spotlight, the 8s are more than mere consolation prizes, maintained Mark Spoonauer in his review for Tom's Guide.
"They pack a ton of improvements, including the
fastest processor ever in a phone (seriously, it puts many laptops to shame),
better cameras (especially on the iPhone 8 Plus) and wireless charging (yeah,
it's overdue)," he wrote.
Especially
impressive was the performance of the A11 Bionic processor in the new 8s. "This chip absolutely smokes
every Android phone on the planet," Spoonauer said.
"Overall, my pick between the two new iPhones is
the iPhone 8 Plus. It gives you a significantly bigger screen than the iPhone
8, longer battery life and more versatile dual cameras for just $100
more," he pointed out.
"The regular iPhone 8 is good," Spoonauer continued, "but
4.7 inches just doesn't cut it for me anymore."
iPhone 8 or 7s?
iPhone 8 or 7s?
One point of
controversy is whether the new iPhone models deserve the "8"
designation or are just "s" versions of the iPhone 7 in a glass case.
"The iPhone 8 reminds me of the fifth Transformersmovie
-- you know it's new, though you can't for the life of you figure out how it's
different," wrote Geoffrey A. Fowler for The Wall Street Journal.
"On its face, the 8 looks like an iPhone from
2014," he added.
However, the
switch to a glass back with wireless charging and the new processor validate a
full number bump, argued Kevin Krewell, principal analyst at Tirias
Research.
"There are enough changes to the design and
functionality so that I would give it a full number increase and not an 'S'
designator," he told TechNewsWorld.
Easing Into the Future
The 8s are
familiar-looking phones that mostly operate the way people expect them
to, observed Chris Velazco for Engadget.
"They're conventional, but that doesn't mean
they're inherently lacking -- far from it, in fact," he wrote.
"While I suspect all iPhones will look like the
iPhone X soon enough," Velazco continued, "the 8 and 8 Plus are expertly
built, high-performance devices for people who want to ease into Apple's vision
of the future."
Like other
reviewers, Velazco preferred the 8 Plus over the 8.
"The iPhone 8 Plus shares a powerful foundation
with the iPhone 8, but a few features give it a distinct advantage over its
little brother," he wrote. "Its 12-megapixel dual camera
is one of the best we've used, and its bigger battery means it'll stick around
longer on a charge than the iPhone 8."
Though agreeing
with assessments of the 8 Plus' chops, Cnet Senior Editor Scott Stein advised iPhone shoppers to pause before buying one.
"The iPhone 8 Plus is a superlative phone with a
spectacular camera, but wait for the upcoming iPhone X before buying: it
promises to fold all of the key features of the 8 Plus into a smaller, sexier
package," he wrote.
Challenged by the X
The 8s aren't
revolutionary like the X. They represent a continuation of what Apple has been
doing for some time: tweaking and improving phones each year, noted James Titcomb for The Telegraph.
"So the 8 improves enough on the most important
aspects of a phone -- the display, the camera, performance and reliability --
to make me recommend it over the iPhone 7, even if you can pick up the latter
for less," he wrote.
Base iPhone 7
models sell for US$579 and the 7 Plus for $669. The 8 sells for $699 and the 8
Plus for $799.
Despite pricing
differences between the 8s and the X, which sells for $999, Apple may have
difficulty selling the lower-priced phones.
"Apple will have a challenge convincing users to
upgrade to an 8 with the X release date looming," said David McQueen, research director at ABI Research.
"They're really just an s upgrade," he told TechNewsWorld.
The improvements
in the 8s over the previous generation of iPhones and their pricing under
$1,000 will be attractive to many Apple users, said Andreas Scherer, managing
partner at Salto
Partners.
However, "the iPhone connoisseurs most
certainly will wait a little longer to get their hands on the best phone ever
produced by Apple," he told TechNewsWorld.
Those
connoisseurs will be a minority -- although a substantial minority -- of iPhone
buyers, however.
"The audience for the iPhone X in its first year
will be the early adopters and those who can afford to spend the money on
it," said Tim Bajarin, president of Creative
Strategies.
"That represents about a third of all who will
buy the new iPhones." he told TechNewsWorld. "But two-thirds will opt for
the iPhone 8 and 8 Plus, because they're less expensive, yet have increased
power and features over last year's models."
Noted: direct sentences are in blue
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